Claire Davies
STRATEGIC CONSULTANCY & INTERIOR ARCHITECTURE
Boutique & Hospitality
“Claire begins every project by creating a world. She works on strategy first and then design & build second. This means business and operations can balance with design. She creates a clear, lived in vision for how guests and owners will actually experience a place, so the process flows spaces and is effortless.”
“worlds that feel right for boutique hotels, restaurants, bars and second homes ”
“Top 20 women you need to know in the design world. Claire combines strategy & architecture; helping owners create places guests choose, remember, and return to”.
Interiorcontraportada magazine
Why do you need a Strategy?
After working with hundreds of companies — from independant owners to global brands — a clear pattern emerged. There is a silent factor that quietly makes or breaks a space, an event, or a business. It’s rarely budget, style, or execution; it’s a coherent strategy— the alignment between intention, experience, and reality. Strategies mean you can leverage your ROI and turn your property into a great investment, sucessful business and distinctive destination.
If you´re at the exciting moment of launching a new project that you´ve been dreaming about; eg. a boutique style hotel, a restaurant, bar or a holiday home. Before investing in renovation, architecture and design make sure that the concept, positioning, and guest experience are right.
Because when the Strategic Direction is clear, every decision becomes easier.
The strategic thinking behind distinctive hospitality destinations.
Luxury holiday homes • boutique hotels • restaurants • bars • food & beverage ventures
30+ years shaping hospitality places across Catalonia, the UK, and beyond
My work is organized into four distinct worlds they are all held by the same strategic direction for coherence
4 worlds
Public Scale
Projects at public scale, health, culture and technology where institutions and large organisations meet people through spaces and experiences and events.
Cultural & Social
Hospitality & social places. Pubs, restaurants and boutique hotels , members clubs shaped by atmosphere, identity and how people gather, rest and reconnect.
Residential
Private and second home investments. Homes shaped around real lives, that feel right. Apartments, holiday homes, family houses and luxury rentals.
Furniture & Collections
Furniture & object collections curated, edited and designed to complete spaces and define create worlds - for Design Labels and bespoke interiors.
When a project feels slightly too up in the air — or when a company or individual can’t quite see how to land their vision into a credible, coherent experience — it can become frustrating, costly, and worrying. Sometimes, through circumstances or complexity, the original vision or dream gets lost along the way.
My role is to hold the red line: to bring strategic clarity and grounded support so people can align, make decisions, and move forward with a clear creative direction. Instead of feeling drained or stuck, the process becomes more enjoyable and purposeful. The project gains momentum, confidence, and focus — and the end result is stronger, more engaging, and more impactful than it could have been alone.
I bring decades of experience in creative direction and interior architecture, partnering with individuals, studios, and institutions to shape and translate visions into unique worlds and spaces that truly work.
“The hidden challenge for success isn´t about budget, style or even execution - It´s about strategic coherence .”
”If you are looking for clarity, direction or a sounding board, this is a good place to start.”
About Claire
“Claire brings over thirty years of internationalexperience to the creation of environments, brands, and experiences that connect vision to value. Her work moves seamlessly across architecture, interiors, luxury products, and experiential design ; revealing how creativity, culture, and commerce can align to shape places that feel both intelligent and alive.
She is often invited in when something promising isn´t quite working, or when a project needs clearer direction. When a hotel, holiday rental, restaurant needs a clearer direction, strategically, aesthetically and operationally.
Claire brings direction, coherence, and emotional intelligence to complex ideas; guidingowners, investors and teams toward outcomes that make sense strategically, culturally, and humanly.
Her collaborations span boutique hospitality ventures, cultural institutions, product collections for hospitality, and bespoke primary and second home holiday lets.
Whether defining a hotel’s identity, shaping a brand’s next evolution, or refining the details of a private commission, Claire’s work is rooted in trust, clarity, and enduring value.
She thrives in collaboration; working closely with board members, private owners, marketing teams and design manufacturers to ensure every element holds true to its original intent. The result is work that feels balanced, connected, that draws people in”.
“Claire has a way of pulling people and ideas together and making everything click. She holds the bigger picture while keeping things human and grounded. Her spaces have warmth and energy, places people want to be in, again and again.”
Let’s stay connected
Reach out about a project, collaboration or just to say hello!